Legacy Landing Pages
The Legacy Landing Pages section includes topics covering landing page creation, styling, and URL parameters.
While the legacy functionality linked below is still supported in the product, we recommend using the latest technology for the best user experience. Please refer to the Page Builder documentation in the Sugar Market User Guide to learn more.
A Landing Page Template is the shell that serves as a starting point for creating new Landing Pages or Splash Page and are best utilized when you envision repeating layout and design: this includes images/logos, text, background colors, hyperlinks, and more. The template is created using a HTML editor. It can be as basic or as dynamic as you are capable of creating.
This page explains how to create a landing page using the Landing Page Wizard.
Sugar Market allows you to create Landing Pages with the Landing Page Wizard or by going directly to the page setup and using the designer. This page explains how to use the Designer.
The Sugar Market Landing Page Wizard allows you to build multi-format, multi-question surveys for a variety of uses including client satisfaction, prospect profiling, post event questionnaires, and more. Analytics provide insight into responses and trends. Surveys can literally be deployed in minutes and may be embedded on your website or as call-to-actions in email campaigns. Responses are automatically mapped to your CRM system.
A newsletter subscription page is a way for your customers to request a copy of your newsletter. Customers can enter their email address and automatically be signed up to receive your monthly newsletter, or they can select a number of different types of communications to receive newsletters for specific product lines.
As a marketer, you can require visitors to fill out their contact information prior to receiving an email with downloadable content. Sending your downloadable content in a trigger email lets you require your visitors to provide a valid email address to receive the downloadable content. This can help maintain that your contact database has correct contact and lead information. In addition, by sending the information through an email, Sugar Market will run through any suppression list rules. If you have suppression lists set up for competitor email domains, this will prevent the emails from sending to competitor email addresses.
Inline frames, or Iframes, are used to embed and isolate third-party content into a website, like one HTML page within another. For Sugar Market, Iframes are one way to feature a form on your website. Iframes are typically used when customers do not have the ability to create forms on their website, but still want the ability to capture prospect data within their website rather than directing prospects to a hosted landing page.
Here you find a few of the more commonly asked questions about styling landing pages.
For users who did not want to take the plunge in using the new Page Builder because of the hurdle of having to redesign your page, fret no more! With the release of Code Your Own for Page Builder, you can now convert your legacy page over to the new Page Builder system with ease.
The Landing Page Optimization section includes topics covering testing landing pages, sharing a landing page, and account scores.
Sugar Market Landing Pages provide you with an added layer of lead management capability within the forms designer that allows you to route and send alerts based on a variety of commonly used routing rules.
Redirect Links provide a less intrusive solution for marketers to track individual web activity for things such as asset downloads or any other particular clicks that would not typically register as a new page hit in your Web Tracker.
You can place URL Parameters on a Landing Page form to pass hidden information through a form without making it visible to readers who are filling out the form.
This page describes how to set up UTM tracking for landing pages.