Lead Scoring

Overview

One of the most important parts of marketing is making sure you target the most qualified leads and contacts. Sugar Market's Lead Scoring module helps you decide which leads and contacts should receive content based on their level of engagement or specific activities. With an unlimited number of lead scoring profiles, you can customize your lead scoring in countless ways. This section provides information on how to set up and manage lead scoring in Sugar Market.

For best practices on setting up lead scoring, please refer to the Lead Scoring 101 guide on our website. Please also refer to the SugarPredict for Sugar Market User Guide for information on Sugar Market's A.I.-driven predictive lead scoring.