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Sugar Market was formerly known as Salesfusion.


The Nurtures section includes topics covering campaigns and testing email accounts.


    Sugar Market's Nurture Builder provides automated lead nurturing to help you engage with your leads to improve your conversion rate and with your customers to improve customer satisfaction. The latest version of Nurture Builder provides an improved experience with an intuitive drag-and-drop interface, enhanced workflow, and better insight into your campaign metrics with the addition of analytics. This article describes some of the similarities and differences between Nurture Builder 2.0 and the legacy builder (Nurture Builder 1.0).
    The Nurture Builder 2.0 Analytics view displays the number of participants that flowed through each step of the nurture. This article describes how participants are counted to help you better understand your nurture metrics.
    According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for poor performance. Lead nurturing is no different than building long-term relationships. It is simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up or continue the conversation in an automated way.
    This use case provides an example using several Sugar Market modules, including the legacy nurture builder.
    In Nurture Builder 2.0, nurture recipients are not displayed in any summary format for published nurtures. Use the following procedure to determine which contacts were included or excluded from a published nurture.
    Unlike the legacy nurture builder, Nurture Builder 2.0 does not include an element for jumping to another step within the same nurture because the flow design in the builder enables the return to steps. This article describes how to use jumps in Nurture Builder 2.0.
    It can be useful to leverage your participant lists from a previous nurture by including or excluding them in new nurture campaigns. This article explains how to use your existing lists in new nurtures.

Last modified: 2020-04-17 16:41:28