Nurtures
The Nurtures section includes topics covering campaigns and testing email accounts.
Topics
Sugar Market's Nurture Builder provides automated lead nurturing to help you engage with your leads to improve your conversion rate and with your customers to improve customer satisfaction. The latest version of Nurture Builder provides an improved experience with an intuitive drag-and-drop interface, enhanced workflow, and better insight into your campaign metrics with the addition of analytics. This article describes some of the similarities and differences between Nurture Builder 2.0 and the legacy builder (Nurture Builder 1.0).
The Nurture Builder 2.0 Analytics view displays the number of participants that flowed through each step of the nurture. This article describes how participants are counted to help you better understand your nurture metrics.
According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for poor performance. Lead nurturing is no different than building long-term relationships. It is simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up or continue the conversation in an automated way.
When contacts submit your forms and confirm their interest, you will want to add them to targeted nurture campaigns. This article describes how to create a report that can be used to include your double opt-in contacts in a nurture campaign.
This use case provides an example using several Sugar Market modules, including the legacy nurture builder.
Sugar Market provides lead scoring to allow you to allocate points to leads and contacts based on their engagement activities. These scores are managed in scoring profiles, and you can apply multiple scoring profiles to your contacts to gauge interest across your different products or brands. This article describes how to use Sugar Market's nurture builder and scoring profiles to create campaigns based on your contacts' lead scores.
In Nurture Builder 2.0, you can access a list of the nurture recipients that completed each step through nurture analytics; however, there is no summary of all nurture participants. Use the following procedure to determine which contacts were included or excluded from a published nurture.
Unlike the legacy nurture builder, Nurture Builder 2.0 does not include an element for jumping to another step within the same nurture because the flow design in the builder enables the return to steps. This article describes how to use jumps in Nurture Builder 2.0.
It can be useful to leverage your participant lists from a previous nurture by including or excluding them in new nurture campaigns. This article explains how to use your existing lists in new nurtures.