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Sugar Market was formerly known as Salesfusion.

Email and Deliverability

The Email and Deliverability section includes topics covering bounce codes, IP addresses, email, and anti-spam laws. 

Topics

    Send multiple test emails from within a nurture or another place within Sugar Market that does not allow duplicate recipients.
    Bounce reports provide insight into the emails that were not deliverable in a campaign.
    You can automatically send confirmation emails in Sugar Market through both nurtures and auto-responders through a form submission rule. This article describes the difference between the two and how to choose the best method for your needs.
    To meet the demand for consumer privacy protection, Apple is about to release an email privacy-protection update that will prevent senders like you from tracking email opens and other web activity. While this change will affect the way marketers measure their campaigns in all marketing automation platforms, incorporating new metrics in your Sugar Market practices can ensure you continue to effectively manage your campaign metrics.
    Tracking your email opens is an important metric that can help you understand the success of your email, see who is engaging, and advise you how to segment your lists better. Sugar Market uses a pixel image to track email opens.
    Establishing a Successful Sending Reputation
    It can be useful to leverage your participant lists from a previous campaign by including or excluding them in new campaigns. This article explains how to use your existing lists in new campaigns.
    Sugar Market's Email Builder allows marketers to design emails with custom colors and images for exact branding, with an HTML editor for precision editing. We know how much time you spend building out your campaigns, so we have partnered with Litmus to allow you to submit campaigns to Advanced Testing 100 times a month (across all users), where your email is rendered in the various clients and versions of each client.
    Sender reputation is calculated differently at all receivers to determine reputation. There are a few public sites that provide a glimpse into sender reputation that you can look up based on IP or sending domain, the most well known is Return Path's Sender Score.
    Transactional emails are messages that businesses send to facilitate a transaction or to provide a product or service, as requested by the customer. Companies do not need to obtain consent from the customer to send transactional emails. Businesses use transactional emails to communicate important information to customers at critical moments in the customer journey.
    Large email hosts like Yahoo, Gmail, and Hotmail have certain policies that can affect your email delivery rate to their systems. You can find links to these different policies below. Use these guides to craft emails that will have better delivery rates to these systems.
    What is a spam trap?
    Email deliverability is a complicated topic that is comprised of many different factors. To improve email delivery rates, a sender should be aware of everything from email content to SPF and DKIM settings. The following are potential deliverability-based issues you should check before contacting Support. If there still are issues after checking the following, then please contact Sugar Market Support for further investigation.
    U.S. Anti-Spam Email Legislation - CAN-SPAM
    CASL (Canadian Anti-Spam Legislation) applies to commercial electronic messages (CEM) sent to or from a computer system located in Canada, installation of computer programs, and prohibits the unauthorized alteration of transmission data. CASL came into force July 1, 2014. In March 2015, the first penalties for violating CASL were issued for $1.1 M.

Last modified: 2020-11-13 20:08:22