Email and Deliverability
The Email and Deliverability section includes topics covering bounce codes, IP addresses, email, and anti-spam laws.
Topics
Bounce reports provide insight into the emails that were not deliverable in a campaign.
Send multiple test emails from within a nurture or another place within Sugar Market that does not allow duplicate recipients.
You can automatically send confirmation emails in Sugar Market through both nurtures and auto-responders through a form submission rule. This article describes the difference between the two and how to choose the best method for your needs.
To meet the demand for consumer privacy protection, Apple is about to release an email privacy-protection update that will prevent senders like you from tracking email opens and other web activity. While this change will affect the way marketers measure their campaigns in all marketing automation platforms, incorporating new metrics in your Sugar Market practices can ensure you continue to effectively manage your campaign metrics.
Tracking your email opens and clicks are important metrics that can help you understand the success of your email, see who is engaging, and help improve your list segmentation.
Email deliverability is a key metric in measuring the success of your marketing emails. Improving your email deliverability helps ensure your emails are delivered to your recipients and your marketing efforts get the most engagement.
It can be useful to leverage your participant lists from a previous campaign by including or excluding them in new campaigns. This article explains how to use your existing lists in new campaigns.
Warming your IP address is crucial to establishing a successful sending reputation and improving your deliverability. This article provides tips to help you properly warm up your IP address.
Sugar Market's Email Builder allows marketers to design emails with custom colors and images for exact branding, with an HTML editor for precision editing. We know how much time you spend building out your campaigns, so we have partnered with Litmus to allow you to submit campaigns to Advanced Testing 100 times a month (across all users), where your email is rendered in the various clients and versions of each client.
Sender reputation is calculated differently at all receivers to determine reputation. There are a few public sites that provide a glimpse into sender reputation that you can look up based on IP or sending domain, the most well known is Return Path's Sender Score.
Large email hosts like Yahoo, Gmail, and Hotmail have certain policies that can affect your email delivery rate to their systems. You can find links to these different policies below. Use these guides to craft emails that will have better delivery rates to these systems.
Transactional emails are messages that businesses send to facilitate a transaction or to provide a product or service, as requested by the customer. Companies do not need to obtain consent from the customer to send transactional emails. Businesses use transactional emails to communicate important information to customers at critical moments in the customer journey.
This article describes spam traps and provides recommendations for how to keep your marketing emails out of spam traps.
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. It is a very important law that you need to know about if you are sending electronic marketing email. If you do not abide by it, you are subject to fines and penalties from the U.S. Federal Government of up to $16,000 per violation.
CASL (Canadian Anti-Spam Legislation) applies to commercial electronic messages (CEM) sent to or from a computer system located in Canada, installation of computer programs, and prohibits the unauthorized alteration of transmission data. CASL came into force July 1, 2014. In March 2015, the first penalties for violating CASL were issued for $1.1 M.