Example Contact Scoring Profile
Overview
This article provides an example of a Scoring Profile with specific points and scoring actions for each threshold. Since every organization has unique priorities, this is only intended to be an example, not a recommendation.
Example Contact Scoring Profile
| Web Activity | Email Activity | Landing Page Activity | Scoring Actions within Scoring Thresholds |
|
1 point for each page a lead visits |
1 point for email open |
20 points for completing a landing page |
Cold Leads (No Interest) |
|
10 points for a visit to the pricing page, indicating they like the solution enough to be interested in the price |
5 points for email clicks |
100 points for submitting a Demo Request or Contact Us form |
Warm Leads (Some Interest) |
|
-100 points for a visit to the Careers page, likely indicating they may just be looking for a job |
30 points if the contact's title contains Director, President, or Chief |
Hot Leads (High Interest) |