How Does Sugar Market Analytics Differ from Google Analytics?

Sugar Market's web analytics platform differs from other web analytics platforms like Google Analytics or Web Trends. Sugar Market focuses on B2B conversion where Google Analytics focuses on eCommerce applications. While most web analytic platforms are mainly concerned about keyword traffic and unique site visits, Sugar Market's platform was built to profile the individual user based on their interaction with your website or landing page.

Sugar Market places a cookie on the recipient's desktop to track the uniqueness of that user. If the user returns within a specified period, Sugar Market will group that data to form a single view of the recipient, meaning multiple page interactions will be rolled up to be viewed as one web session with multiple pages. eCommerce analytics tools like Google Analytics track single sessions; they do not piece together and roll up a recipient's aggregated site analytics.

In some cases, Sugar Market will report a higher page count because we are embedding all landing pages with our analytic code so, unless you have done the same with your 3rd party tool, you will under report that data. Sugar Market may also report a lower page count or with less keywords because Sugar Market only tracks the initial keyword that brought the user to the session for the first time. Subsequent hits will be rolled up to the session and tracked as a referrer at the page level. Other analytics tools show this activity as separate hits.