Oktopost Integration

Overview

Sugar Market automatically embeds a tracking script on both new hosted landing pages and any active landing pages created in the past. Properly tracking lead capture and conversions from social campaigns is a must in measuring ROI. See here for easy instructions by Oktopost.

Sugar Market in Oktopost

To streamline campaign creation and publishing, direct links to Sugar Market's Asset Library and Landing Page Directory are available inside the Oktopost Platform. To create a campaign from a Sugar Market landing page, simply select it by name at the point of campaign creation.

To use a Sugar Market Asset in your campaign, click the Sugar Market logo to select the asset when creating your social message.

Social Campaign Clicks in the Buyer's Journey

As a part of the Oktopost, users with the Oktopost add-on can see when their lead or contact has clicked on a social campaign inside the Buyer's Journey. With easy-to-recognize icons displaying the social channel, campaign, and post the lead/contact clicked on, users can now better understand other campaign types that may influence the buyer. 

Social Attribute Data in the Lead/Contact Card

For all known leads/contacts who have clicked on a social campaign, Oktopost users can also view and favorite social attribute data on the lead/contact card for Twitter, Linkedin, and Facebook. Social attribute fields include: screen name, public URL, photo URL, followers, and following, with a direct link to their public profile.

Note: The availability of social attribute data may vary by contact and channel.  

Where Do I Get Help with Oktopost?

1. Oktopost offers an extensive knowledge base with articles from setup to tips and tricks. The Oktopost Knowledge Base can be accessed here or can be found contextually in-app where articles apply to the task or activity.
2. Call or email Sugar Market directly. Our staff has been trained to help answer any questions you may have regarding either the integration or how-tos inside the Oktopost platform.