Best Practices
The Best Practices section includes topics covering recommendations for best practices across the Sugar Market platform.
Topics
The following are recommendations to consider when designing emails in Sugar Market.
Each Internet Service Provider (ISP) has different measures of sender reputation. Use the following guidelines to increase your deliverability across all providers.
Since there are several locations in Sugar Market where you reference specific campaigns, it is important to pay careful attention to how you name your campaigns for ease of reference by all users.
Sugar Market alerts are typically sent to the Owner, those whose duty it is to follow up on leads/contacts to ensure an opportunity is not lost. We recommend you create a Role designed for alert catching, as described below.
Generating leads is usually the number one goal of marketers. With all the effort and cost associated, knowing how your leads are performing should be critical to every marketer. Not only can this information help make a marketer successful, some global regulations rest the burden of proof for consent on the data collector. If you are not tracking and capturing this information, you may run the risk of not being able to show proof of consent down the road.