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Sugar Hint


Sugar Hint is a relationship intelligence service that is available to be purchased and enabled on your Sugar instance to make external information available for your contacts, leads, and accounts in Sugar. Data such as social media accounts, work information, and company details are visible for contacts and leads based on their email address and for accounts based on their websites and company names. Users can then quickly import the enhanced data into the Sugar database with a single click.

Hint includes details about the individual (for the contacts and leads modules), the company, a history of your interactions with the individual or company in the Activity History section, and company news in the News section. Hint can also be configured to notify you of news on specific companies using a variety of communication channels including the Sugar Hint Insights dashlet, push notifications, and email.


  • Sugar Hint is included with Sugar Sell Premier and Enterprise+, and it enables the data enrichment and news feed capability. Sugar Hint can also be purchased as an add-on for Sugar Serve. Please contact your Sugar partner or representative to learn more.
  • Hint requires contacts and leads to have an email address and accounts to have a name or website. Hint retrieves data based on these specific fields.
  • We recommend including the Country field on contact and lead record views so that users can input the country of the contact or lead before the individual's email address to improve the accuracy of the results. 

Understanding Hint Data

Hint retrieves data from a third-party provider rather than directly from sources such as social media and news sites. Therefore, Hint's enriched data may not exactly reflect information available by direct navigation to these sources; recent changes may not yet be available in the data set. Currently, Hint's data is strongest and most complete for individuals and companies based in the United States.

Sugar Hint Panel

The Sugar Hint panel is composed of four sections outlining details on an account, contact, or lead. It displays information on a company or individual such as company size or contact information and allows you to import this enriched data into your Sugar instance. In addition, it displays relevant information such as recent news stories and a history of recent activity related to the record in Sugar. The panel is available in the intelligence pane on list view, record view, and Global Search; refer to the Accessing the Sugar Hint Panel section of this page for more information.

Enriched Data Section

The top section of the Sugar Hint panel contains enriched data retrieved by Hint on a company or individual. If the enriched data has not already been imported into Sugar, download buttons are displayed next to each piece of information, allowing the data to be imported. To download all of the information at once, click the Enrich All button in the top right corner. See the Importing Hint Data section for more information on importing this enriched data.

Note: If a field value has been erased using the Data Privacy module, its value is hidden and it cannot be enriched. See the Data Privacy documentation in the Application Guide for more information.
Enrich data with Hint

If accessing the Sugar Hint panel via the Accounts list view, the Related Contacts section is displayed below the company information. This section lists the three most recently updated contact records related to the account, showing their name, title, and contact information. If there are more than three contacts, a Show More link is displayed at the bottom which opens a Search and Select drawer containing the full list of contacts.
Hint Related Contacts

News Section

The News section on the Sugar Hint panel automatically shows five recent news stories about the account or about the lead or contact's company. Click any headline to open the full article in a new window or scroll down to load additional stories. To see news stories that were released after you opened the Sugar Hint panel, refresh the page.
News Section

The news stories can be filtered or searched using the dropdown menu in the top right corner. You can either filter by a category (e.g., Financial or Personnel), or perform a search by entering a keyword into the text field and pressing Return. The search will be applied to all news stories retrieved for the account or company. To clear a keyword search, select the All News category.

The gear icon navigates to the Hint Insights Preference Center where you can configure your notification preferences for news stories. Note that this does not have any impact on the News section of the Sugar Hint panel, which only displays news stories related to the current account. For more information on the Hint Insights Preference Center, refer to the Hint Insights section of this page.
News Section Filter

Activity History Section

The Activity History section appears at the bottom of the Sugar Hint panel. This section shows a history of interactions with the lead, contact, or account, ordered with the most recent on top, in order to give users a quick overview of the past interactions your organization has had with the individual. You can see more details about any of the activity records by clicking the record name, opening it in record view.
Activity History

Hint will display up to 50 of the most recent activity records that match the following criteria:

  • Calls: Related calls in a status of "Held" or "Cancelled"
  • Meetings: Related meetings in a status of "Held" or "Cancelled"
  • Emails: Related emails from the Sugar database
    • Note: Emails that are visible in the Emails module but have not been imported to Sugar will not appear in Hint's Activity History.

Accessing the Sugar Hint Panel

The Sugar Hint panel is available in the intelligence pane when performing the following actions in Sugar:

  • By clicking the Preview button on a contact, lead, or account record via the modules' list views, subpanels, and Global Search
  • By selecting the Sugar Hint panel on Contacts, Leads, or Accounts record view
  • When creating a new contact or lead record and providing an email address then moving focus away from the field
  • When creating a new account and providing a company name or website then moving focus away from the field

Accessing via Previews

Once Hint is installed in your instance, using the stock Preview button for contacts, leads, and accounts displays a tabbed view containing both the record preview and the Sugar Hint panel in Sugar's list-view or record-view intelligence pane. The tab that you most recently had open is displayed by default, but you can navigate between the preview and the Sugar Hint panel by selecting the tab you wish to see.

From the Contacts, Leads, or Accounts list view, clicking a record's Preview button opens a tabbed view containing the record preview and the Sugar Hint panel on the right-hand side:
Accessing via list view preview

You can also click the Preview button from any Contacts, Leads, or Accounts subpanel to view the Sugar Hint panel. For example, while viewing an account record, you can scroll down to the Leads subpanel and open the tabbed view on a lead to preview the record or view the Sugar Hint panel:
Accessing via subpanel

Finally, clicking the Preview button to the right of a contact, lead, or account in Global Search also opens the tabbed view:
Accessing via global search

Accessing via Record View

The Sugar Hint panel is also available when viewing a contact, lead, or account in record view. The Sugar Hint panel is automatically added to Contacts, Leads, and Accounts record views; it can be accessed by selecting it from the dashboards dropdown menu. To close the Sugar Hint panel and return to the dashboard that was previously displayed, click the X button in the upper right corner.
Accessing via record view

Importing Hint Data

Hint imports external values into several stock Sugar fields as well as to custom fields added by Hint. The following fields in the Contacts, Leads, and Accounts modules are available to import data from Hint:

Field Name  Field Origin Import for Accounts Import for Contacts Import for Leads
Account Name Stock Sugar    
Annual Revenue Hint  
Annual Revenue Stock Sugar    
Avatar Stock Sugar  
Company Description Hint  
Company Facebook Hint
Company Location Hint
Company Logo Hint    
Company Size Hint
Company Twitter Hint  
Company Website Hint    
Description Stock Sugar    
Education Hint  
Education Additional Hint  
Facebook Link Hint  
FY End Hint
Industry Hint
Industry Tags Hint
Mobile Stock Sugar  
NAICS Code Hint
Office Phone Stock Sugar  
Other Phone Stock Sugar  
Previous Jobs Hint  
SIC Code Hint  
SIC Code Stock Sugar    
Title Stock Sugar  
Twitter Account Stock Sugar    
Twitter Link Hint  
Website Stock Sugar  
Year Founded Hint

The custom fields added by Hint are appended to the bottom of the Contacts, Leads, and Accounts record views in a new panel named "Sugar Hint", with the exception of the Avatar field for contacts and leads and the Company Logo field for accounts, which are displayed next to the record's name. These fields can be manually populated or downloaded from the Sugar Hint panel. Please note that the available fields may have been modified by your administrator to suit your organization's needs. For more information on configuring Hint's fields and layouts, please refer to the Sugar Hint documentation in the Administration Guide.
Sugar Hint Panel

Importing During Contact and Lead Creation

Hint data can be retrieved and imported using the Sugar Hint panel when creating a new contact or lead. Simply type the individual's email address in the Email Address field and click or tab out of the field or hit the Enter key. Any enhanced data that Hint retrieves will be displayed in the Sugar Hint panel to the right. You can download individual field values using the download button adjacent to that field. You can also download all available field values using the download button in the top right corner of the Sugar Hint panel. Add or change any field values as desired, then click "Save" to create the new record. Note that any values you have typed into Hint's import fields after the Hint data was retrieved will be overridden by values from Hint upon import.

Note: To improve the accuracy of your results, ask your administrator to include the Country field on the record view and type the country into the field before you add the individual's email address. This ensures that the country information is used in the query to help find the correct person. 

Importing During Account Creation

Hint data can be retrieved and imported automatically when creating a new account by filling in the Name field. Start typing either the company's name or website to bring up a list of suggested matches. When you select the desired company in the list of suggestions, Hint automatically populates the fields on record view with the enriched data. If you do not wish to populate all fields, simply click or tab out of the Name field; Hint will still provide the enriched data in the Sugar Hint panel where you can choose which fields to enrich.
Import Hint data on account creation

Importing to Existing Records

In addition to displaying enhanced information about existing contacts, leads, and accounts, Hint allows you to import the information into Sugar. Doing so saves the found values to the record in your Sugar database. You can download individual field values using the download button to the right of that field. You can also download all available field values using the download button on the top right corner of the Sugar Hint panel.
Importing To Existing Records

When you click a Download button, a green checkmark will briefly display and the Download button will no longer be visible.

When an existing record's field has a value that is different from the data in the Sugar Hint panel, the download button is available in Hint. If no download button appears next to a field, then the value displayed matches the value in the Sugar record. No download button will appear at the top of the Sugar Hint panel if all of the values displayed are already saved in Sugar and are not being provided by Hint. Note that phone number fields can contain multiple numbers separated by periods. In order for the download button to disappear, the Sugar field must match the full list of phone numbers provided by Hint.

Hint Insights

Hint Insights is a service that delivers news relevant to your key accounts using the communication channels that you prefer. Depending on how you configure it, Hint can notify you of newly released news stories for your chosen accounts through the Hint Insights dashlet, pop-up desktop notifications, and emails sent either instantly, once a day, or once a week.

Navigate to the Hint Insights Preference Center by opening the gear menu in the top right corner of the Sugar Hint Insights dashlet and clicking "Edit". From here, you can set up which companies' news stories you are notified of and how you receive the notification.

It is also possible to access the preference center via the News section of the Sugar Hint panel by clicking the gear icon in the top right corner. Note that although you can access the preference center from here, it does not affect what is displayed in the News section, which only displays stories related to the current account, contact, or lead.

Both of these options direct you to the same location where you can configure your notification preferences.

Accessing the preference center via the dashlet:
Hint Insights preference center from dashlet

Accessing the preference center via the News section of the Sugar Hint panel:
News Section Cog

The Sugar Hint Insights Preference Center lets you set up one or more rules that specify your notification preferences for different groups of accounts. 
Hint notification preferences center

Use the plus and minus buttons to add and remove rows; note that at least one row is required even if it is inactive. For new rows, select which accounts the rule should apply to in the first dropdown menu. If choosing accounts with one or more specific tags, a text field will appear where you can start typing to find the desired tag(s). For example, you may wish to apply the rule to only a select few accounts by adding a specific tag to them. Next, select the type of news you want to see for these accounts, then choose your preferred notification type(s). The options are outlined below:

Icon Notification Type  Description
IconDashlet Sugar Hint Insights Dashlet News stories are displayed in the Hint Insights dashlet.

Pop-up Desktop Notification

News stories are displayed to the user as a desktop notification.

Note: The first time you enable desktop notifications, a pop-up will appear asking you to confirm that you want to proceed. Subsequently, your browser will ask for permission to allow notifications from your Sugar instance. You must allow notifications to receive desktop notifications from Hint.

IconInstantEmail Instant Email Alert News stories are sent as an email to the user's primary email address.
IconDailyEmail Daily Email Digest  All news stories from the last day are sent in a single daily email to the user's primary email address at 6:00 AM in the user's time zone.
IconWeeklyEmail Weekly Email Digest All news stories from the last week are sent in a single weekly email to the user's primary email address on Sunday at 5:00 PM in the user's time zone.

Note: Email alerts and digests are sent from SugarCRM and do not use the System Email Settings configured in your instance.

If you wish to turn off all notifications for a group of accounts, please disable all of the notification types that are displayed next to it. Because at least one row is required, it is not possible to delete all of the rules. However, you can still ensure that you do not receive any notifications by leaving only one row and disabling all of its notification types.

Once you have finished updating your preferences, click "Save" to preserve the changes. Note that it may take a few minutes for the changes to take effect. In addition, if you disable daily or weekly email digests, any news stories that have already been queued up will still be sent out at the appropriate times, but no new stories will be added to the queue.

Sugar Hint Insights Dashlet

The Sugar Hint Insights dashlet displays breaking news for accounts as configured in the Hint Insights Preference Center and can be added to any list view, record view, or Home dashboard. Once the dashlet is added and new stories are displayed in it, click any headline to open the full article in a new window or scroll down to load additional stories. The dashlet is one of several ways in which Hint Insights can notify you of breaking news; other options include desktop notifications and email. For more information, refer to the Sugar Dashlets documentation.
Sugar Hint Insights Dashlet