Nurture Campaigns

Overview

Lead nurturing helps you build long-term relationships by providing relevant, worthwhile content to prospects and continue the conversation with customers in an automated way. When a web lead or visitor performs a specific action, Sugar Market can respond by delivering content that is related to the step where they are most likely engaged in the Buyer's Journey. This topic explains how to create and manage automated Nurture campaigns with Nurture Builder.

Please refer to the knowledge base for information on using the legacy nurture builder and a comparison of the two versions of the tool.