Understanding Email Performance

Overview

Once your email is sent, Sugar Market offers a range of options to understand how your email is performing.

How Opens and Clicks are Tracked

The number of opens and clicks your email receives is an important indicator of your email's success. Here is how we track these metrics to provide the most accurate insight into your email's performance:

Opens

To track if your email is opened, we embed an invisible 1x1 pixel image at the bottom of your email. When the recipient opens the email, the pixel loads, and we track the email as being opened. There are a few things to be aware of with open tracking:

• If a click is recorded for an email but not an open, we assume the email was indeed opened and update the metrics accordingly.
• If image loading is disabled in a recipient's email inbox, it may prevent an open from being tracked correctly.
• Depending on how the recipient's email inbox handles email previews, it may load the tracking pixel email even if the email is only previewed by the recipient.
• Emails using the text template cannot track opens, as plain text emails cannot contain images.

Clicks

To track if a link has been clicked, the link is first directed to a URL that sends a call to the Sugar Market server before it is redirected to the final URL destination you set for the link. Before recording a link as clicked, we use the following methods to confirm if the click was from a human or a bot:

• We measure how quickly the link was clicked after the email was opened.
• We place an invisible link in the email that would only be clicked by a bot.
• We check the origin of the click against industry-leading bot detection lists.

By default, bot clicks are excluded from anywhere click metrics are displayed for an email.