How Top Web Source Values are Determined
The Top Web Sources card on the Web/Social Dashboard shows the most popular sources of your web traffic:
- Organic Hits : A web hit is classified as Organic when it does not have any value in the referrer_domain field of the Web Activity table.
- External Links : A web hit is classified as External Link when it does not have a value in the referrer_domain field of the Web Activity table.
You can use UTM parameters on your links to include custom categories in the Top Web Sources Card. To do this, include a query string that includes utm_medium and the value of the utm_medium parameter will appear as a category and the web hit will be classified with this value. In the example shown above, the Ownedmedia category has a value of utm_source=orcadstartpage&utm_medium=ownedmedia&utm_campaign=SE Connect BOM Risk Launch in the query string.
The utm_campaign value will also write to the referrer_keyword field, but that is not reflected in the dashboard card above.
Last modified: 2021-05-14 16:27:28