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Suppression Lists

 

Overview

Suppression Lists allow you to control who is able to interact with your marketing efforts, providing the flexibility to customize your unsubscribe page with subscriber lists and to suppress specific email addresses and domains from completing landing pages, being scored, and inclusion in reports. A Suppression List can exist on your unsubscribe page to allow users to opt out of specific lines of communication instead of fully unsubscribing, allowing you to still market other interests to them.

There are three types of suppression in Sugar Market:

Suppression Lists can be applied to:

  • Unsubscribe Page: Creates a subscriber list that appears as an unsubscribe option on your unsubscribe page.
  • Emails: Prevents the sending of emails to list members. 
  • Landing Pages: Prevents the list members from completing a Landing Page.
  • Scoring: Prevents the list members' actions from being scored in Lead Scoring.
  • Landing Page Reports: Filters list members out of landing page reports to prevent skewed results.

Suppressing Domains vs Email Addresses

You can suppress a domain or specific email address. If you suppress at the domain level (e.g. company.com), then you will suppress all email addresses that are a part of that domain (e.g. John@company.com, Sue@company.com, etc). This is often used for suppressing a list of competitor domains. If you suppress an email address or list of email addresses, this simply blocks those individual addresses from the designated activities. It is important to note which suppression options are available for domain and email addresses:

Location Email Address Domain Level
Unsubscribe Page X  
Emails   X
Landing Pages X X
Scoring X X
Landing Page Report   X

Note: To opt a specific lead/contact out of receiving emails, change their opt-out status in your external CRM, or add them to the Guarded Watch.

Suppressing Your Company Domain

You have the ability to suppress your own company domain, but it is not recommended because you may want to send test emails, fill out forms, or verify your lead scoring actions are triggering the actions desired. To save your colleagues from receiving your emails, create a report on the Contacts table with the following filters, and use this report to exclude your colleagues who are not a part of your marketing team:

SM UG Lists reportemail1

Filters:

  • Email contains @yourcompanydomain.com AND
  • Email does not equal your own email address AND
  • Email does not equal your marketing team members' email addresses

SM UG Lists reportsemail2

Automatic Suppression

When a recipient reports an email message you sent as spam, it is considered a complaint. The Internet Service Providers (ISPs) who report these complaints send a copy of the message to Sugar Market and we automatically suppress these complainers from your future mailings. Sugar Market has already gone through an application process to enable the Feedback Loop setup with all available mailbox providers who offer this service. If a user in your database has complained, then the contact is marked as unsubscribed in the contact card in Sugar Market.

Global Suppression List

Sugar Market maintains a global suppression list of email addresses, usernames, and domains that should not be mailed to by anyone through Sugar Market. This is to protect Sugar Market and clients from sending to email addresses that are known spam traps, have requested globally to not receive marketing communications from any clients, the FCC wireless domains required to be suppressed, role accounts, and additional domains that may hinder deliverability. Emails that match the Sugar Market global suppression database will be labeled accordingly in your account.
Role Account Addresses

Role account addresses are part of Sugar Market's global suppression function. Role accounts are email addresses that go to more than one person and it is not an opt-in address. Since there are several people on the other end of a role address, it is difficult to ensure that all of the users gave permission to be included in your campaign. One person may have opted-in on behalf of the entire distribution list, or there may be people on the list who do not realize they have been signed up. If you have role addresses, we recommend you get a specific email address for all of your contacts and remove any role addresses from your list because Sugar Market will not send email to these addresses, even if they are on your lists.

The following role addresses are blocked by Sugar Market:

abuse@
postmaster@
all@
billing@
contact-us@
everyone@
feedback@
finance@
ftp@
help@
helpdesk@
hostmaster@
noc@
no-reply@
postmaster@
privacy@
remove@
request@
root@
security@
spam@
support@
webmaster@

Creating a Global Suppression List

  1. Navigate to User > Administration View > Marketing Administration > Suppression Lists.
    SM UG Lists suppression1
  2. All active Suppression Lists are displayed. Click the Show Inactives checkbox to display all Suppression Lists that exist in your account. Click "New List" in the upper right-hand corner to create a new Suppression List.
    SM UG Lists suppression2
  3. Identify a name and description for the suppression list.
  4. Check the Domain Level checkbox for domain-level suppression only; do not check this box for email address suppression. The List Type value updates to show the current type of suppression list you are creating based on the state of the Domain Level checkbox.
  5. Check the box next to the areas where this suppression list will apply (Email, Landing Page, Lead Scoring, Landing Page Reports).
  6. Click "Add" to individually add each domain or email address to your suppression list, or import a list of domains or email addresses via a CSV file. When suppressing by domain level, your domain should include everything following the '@' sign (e.g. sugarcrm.com).
    SM UG Lists suppression new2
  7. Click "Save and Return". 

It is important to note that if you are allowing someone to opt-out of one line of marketing, the list to which they are added (established in the List Name) must be added to the Exclude section of your campaigns moving forward.

Suppression Lists are not a true substitute for the Guarded Watch list, which prevents individuals from receiving any emails from you. Email addresses can be added to the Guarded Watch individually or via CSV file, but you must contact a Support representative to have anyone removed from the Guarded Watch. Suppression Lists have the advantage of giving you or your contact the ability to add and remove at-will, while you and your contacts can only add to the Guarded Watch list, you do not have the option to remove from the list.

Subscriber Suppression Lists

As a best practice, you should set up subscriber suppression lists that allow your recipients to opt-out of specific types of communication. These options will appear before the "Unsubscribe from All" option on your unsubscribe page and, if utilized properly, will decrease the opting-out of all communication.

Creating a Subscriber Suppression List

  1. Navigate to User > Global Settings and select the Unsubscribe tab.
  2. Identify a name and description of the list and whether this should be an active option on your unsubscribe page. The status options let you activate and inactivate lists instead of deleting them. When choosing a name, keep in mind this is the exact wording that will appear next to the checkbox on your unsubscribe page. 
  3. Click the Add button.
  4. Add additional suppression list options as desired. Please refer to the Sugar Market Settings and Preference page to learn how to customize the unsubscribe page.
    SM UG Lists subscriber

Using Suppression Lists

To allow Sugar Market to automatically filter out the contacts on your suppression lists, it is important that you use your suppression lists correctly. To include or exclude your list members when creating your campaigns, ensure you select "Suppression List" as the dropdown option for include/exclude lists.
SM UG Lists supplistcampaign

Last modified: 2021-11-08 13:27:27