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SugarCRM Trademark Guidelines

THESE GUIDELINES ARE FOR USE BY COMPANIES AND OTHER ENTITIES TO WHOM SUGARCRM HAS GIVEN WRITTEN PERMISSION IN A CONTRACT OR OTHER SUCH DOCUMENT TO USE SUGARCRM TRADEMARKS AND/OR LOGOS UNDER CERTAIN CONDITIONS. THESE GUIDELINES DO NOT GIVE OR CONVEY RIGHTS TO USE SUGARCRM TRADEMARKS AND/OR LOGOS TO ANY OTHER PERSON OR ENTITY.

Definitions:

"Company" as used herein refers to the company or other entity to whom SugarCRM has given written permission in a contract or other such document to use SugarCRM Marks.

"SugarCRM Marks" means the "Sugar", "SugarCRM", logos created and/or owned by SugarCRM, and the names of Sugar/SugarCRM products and services.

(a) Restrictions on use of SugarCRM Marks. Company agrees that the use of any SugarCRM Marks will (a) be approved in writing by SugarCRM prior to Company posting or using such SugarCRM Marks on the Company Website or using such SugarCRM Marks in any materials, promotional or otherwise, and (b) be used according to branding and/or design guidelines provided to Company by SugarCRM. Company shall not register itself as trademark licensee with any government authority or assert any rights to SugarCRM Marks vis-à-vis any Customer or other third party. Except as expressly authorized in this Agreement, Company shall not alter, modify or change any SugarCRM Mark in any way whatsoever. SugarCRM reserves all rights in the SugarCRM Marks and all intellectual property rights embodied therein. Company shall not assert the invalidity, unenforceability or contest the ownership by SugarCRM of the SugarCRM Marks in any action or proceeding of whatever kind or nature, and shall not take any action that may prejudice SugarCRM's rights in the SugarCRM Marks, render the SugarCRM Marks generic, or otherwise weaken their validity or diminish their associated goodwill. Any and all goodwill arising from Company's use of the SugarCRM Marks shall inure exclusively to the benefit of SugarCRM.

(b) Limited License to use Company Marks. During the Term and subject to the terms and conditions of this Agreement, Company grants to SugarCRM a non-transferable, non-exclusive, license to reproduce and display Company Marks so that SugarCRM may refer to Company as a participant in the Program, such as on a SugarCRM Website, in press releases and in other marketing materials. SugarCRM shall not alter, modify or change any Company Marks in any way whatsoever. Company reserves all rights in the Company Marks and all other intellectual property rights in and to the Company Marks. SugarCRM shall not assert the invalidity, unenforceability or contest the ownership by Company of the Company Marks in any action or proceeding of whatever kind or nature, and shall not knowingly take any action that might prejudice Company's rights in the Company Marks, render the Company Marks generic, or otherwise weaken their validity or diminish their associated goodwill. Any and all goodwill arising from SugarCRM's use of the Company Marks shall inure exclusively to the benefit of the Company.

(c) No Confusing Content in Company Domain, Website or Name. Company agrees that the Company Websites and domain names for Company Websites do not and will not contain any SugarCRM Marks or any variation thereof, except as otherwise permitted herein. Company understands and agrees that it may not use any SugarCRM Mark as part of Company's company name, domain name, website or Company product (including the Company Solution). Company Websites may not copy, co-brand or frame any SugarCRM Website or otherwise have any portion of any SugarCRM Website visible on Company Websites, or otherwise have any portion of Company Websites visible on the screen once a user has clicked through to a SugarCRM Website. Absent the prior approval of SugarCRM, Company Websites will not in any way copy any content from, or resemble the look and feel of, any SugarCRM Website. Company shall not create the impression that any Company Website is a SugarCRM Website or is part of any SugarCRM Website. All content on SugarCRM Websites is the copyrighted material of SugarCRM or a third party and may not be copied without prior written permission from SugarCRM. All banners and links used by Company to link to any SugarCRM Websites must be downloaded from SugarCRM Websites in accordance with the terms of this Agreement or obtained directly from SugarCRM.

Last modified: 2020-09-04 11:44:21